Your salespeople were never really taught to sell
Most came up as technicians or inspectors. They know the work cold. Nobody ever sat down and coached them through a price objection, and there's been no reason for that to change.
Accelerate your home services revenue.
Get senior sales leadership for your salespeople at a fraction of what it costs to hire it — so they close more of the leads you're already paying for, at a bigger average ticket.
Schedule a strategy callThirty years in home services. Fifteen of them running sales teams in pest control.
Monthly reportMarch
Marcus T. · Termite inspector
Appointments run22 ↑ from 18
One call close rate41% ↑ from 33%
Total close rate62% ↑ from 48%
Average ticket$2,240 ↑ from $1,855
Activity gap — closing
What was going on: he was running the leads but not working the ones that didn't buy. Six weeks of follow-up discipline moved the total close rate 14 points.
Next: handling pricing objections and asking for referrals.
A sample of what lands in your inbox every month. One page, plain language, and a straight answer about whether it's working.
Run your own numbers
You're paying for leads your team isn't converting.
Most owners in the trades can see the number slipping. What's hard is having the time, and the sales background, to work out what's actually causing it.
Lead costs climb while close rates sit flat
You're spending more to generate the same appointments, and a few points of close rate is the difference between a good year and a flat one. Wasted leads are the most expensive thing in the business.
A full-time sales manager doesn't pencil out
Ninety thousand plus benefits to oversee three or four salespeople is hard to justify. So the job falls to you, on top of everything else you're already doing.
Weekly coaching and accountability, without the salary.
Outpace works one-on-one with your salespeople every week. Their numbers, an honest conversation about what's in the way, and one specific thing to do differently before the next call.
The real work is diagnosis. A rep who isn't running enough appointments, a rep who can't handle the price conversation, a rep who's stopped believing the quote is fair, and a rep whose territory dried up all look identical on a sales report — and every one of them needs a different fix. Coaching the wrong one costs you a quarter.
Every month you get a short, straight report: where they stand, what's actually causing it, what we're working on, and whether it's moving. When the problem turns out to be your comp plan or your lead flow rather than the person, you'll hear that too.
What this isn't: I don't take over your sales department, rebuild your process, or make decisions about your people. I diagnose, I coach, and I tell you the truth. Every call about someone's job stays yours.
Three steps to get started.
No long onboarding, no software to learn, and your reps don't lose a single selling day.
Schedule a discovery call
Fifteen minutes. I'll ask what your people are closing versus what you think they should be. If the gap isn't worth the money, I'll say so.
We set a baseline in two weeks
One call with you for the real numbers and your honest read. One with the rep, framed as getting to know how they sell. Then weekly calls begin.
You watch the close rate move
Weekly accountability for them, a monthly report for you, and a clear view of whether it's working — including if it isn't.
Run your own numbers.
Put in what one of your salespeople actually does. Nothing changes except the close rate — same leads, same job size, same team.
Their numbers
%
$
Close rate plus improvement is over 100%. Lower one of them.
What it comes to
- Jobs sold now
- 6.3
- Jobs sold after
- 7.6
- Revenue now
- $12,600
- Revenue after
- $15,120
- Outpace, per month
- $700
- Net gain, per month
- $1,820
Additional revenue per year
$30,240
Net of cost, that's $21,840 — a return of 3.6× on what you spend.
These are estimates based on the numbers you enter, not a projection of results, and no outcome is guaranteed. Pricing shown is $700 per salesperson per month, one quarter minimum.
If nothing changes
- You keep buying leads that get closed at the same rate they've always been closed at.
- Your best salesperson carries the number while everyone else coasts underneath it.
- You spend another quarter guessing whether it's the rep, the pricing, or the market.
- The conversation you know you need to have with someone keeps getting pushed to next month.
Six months in
- Every salesperson has someone reviewing their numbers every single week.
- You know exactly why each person is where they are, in writing, every month.
- Reps who can improve are improving, and the ones who can't are identified early instead of a year late.
- You're making decisions about your team on evidence instead of instinct.
If you've got a rep in mind already, that's the conversation.
Fifteen minutes on the phone, no pitch deck. I'll ask what they're closing versus what you think they should be, and you'll get a straight answer about whether this is worth doing.
Schedule a strategy call